Take The Decisive Actions To Build A Positive Relationship With Exercise Based On Your Values, Identity, Enjoyment, Capability, and Circumstances.
This is Behaviour Design.
Written by Michael Pritchard, Capability Specialist

(Skipping To Checkout?)
Ever looked at people who have a burning love of exercise and thought... "I'm Happy For You, But Why Not Me?"
The world of fitness has left over a third of people behind. 31% of adults are not getting enough exercise.
The risk to ALL of those people is enormous: Cardiovascular disease. Depression. Medical debt (and the stress to go with it).
It's unacceptable.
We believe nobody should have to face depression, heart disease, or financial stress.
How are we changing it?
There's always a reason not to exercise. Instead of trying to push past those reasons, why not target and eliminate them directly?
This is a big deal. By turning exercising from a motivation battle you have to continuously wage and win into a default position you genuinely enjoy, you will transform your life and wellbeing.
How does it work? We do this by doing the internal work: Training the principles and frameworks needed to develop a positive relationship with exercise that actually changes behaviour. For the 31% of adults not getting enough exercise, the solution starts here.
Exercise success success comes from 5 fundamental areas:
1. Values
2. Self-narratives and Identity
3. Capability
4. Enjoyment
5. Circumstances
All are HIGHLY personal. The premise is this: Navigating these successfully is the secret to getting exercise you love.
Conflict in any of these areas will render your exercise unsustainable.
My mission is to teach these actionable skills to everybody frustrated that exercise seems so easy for others yet feels so out of reach for them.
Obviously this course is all about taking decisive action to transform your relationship with exercise. We've all seen the power of taking action in every aspect of life.
When it comes to exercise, once you align your values, healthy self-narratives, your physical capability, what you uniquely enjoy, and the circumstances of your life you WILL experience exercise you love. It's a puzzle. Those are the pieces.
We don't change the pieces. We find how they fit.
Use It or Lose It: Your Most Capable Body walks you through each action to align your exercise with these fundamentals.
AI VS Human
This learning course has never been and will never be scraped by any AI. It is accessible only by your secure login.
The AI Approach:
"AI can make mistakes" is the consideration to make. Using AI for fitness adds risk on top of risk.
Never let AI make mistakes on your behalf with zero accountability.
The Human Approach:
Learning how to develop a love of exercise is a job for curated, proven knowledge delivered by human-to-human coaching and human-authored resources, provided with genuine care and respect, and proper accountability.
If you need to make the change and verify if Use It or Lose It: Your Most Capable Body is your solution for doing so, try this exercise:
Below are 23 identity statements. Count how many are true for you.
1. I need to get more regular exercise but I don’t have a clear plan to go about it.
2. I face mental blocks toward exercise that I only have a vague idea what they are.
3. I know it is possible for me to get regular exercise I enjoy, I just don’t know how.
4. I need clear, actionable guidance to change my exercise behaviour from not enough to... good enough.
5. Not getting enough exercise is going to become a problem for me unless I make a change reasonably soon.
6. I understand that if I don’t start getting regular exercise I will lose physical capability, which will reduce my quality of life.
7. I believe it is possible for me personally to enjoy exercise somehow... even though I don’t yet know how that could look.
8. Getting regular exercise I enjoy is important, and I want the skills and knowledge to do it.
9. I know it is possible for me to change my behaviour permanently.
10. I know learning new knowledge, perspectives, and skills will help me change my behaviour... and I have done that before in other areas of life.
11. I have been bombarded with other people’s body image issues and their takes on exercise my entire life... and I honestly would’ve preferred if somebody had simply shown me how to form my own approach to exercise based on my own situation.
12. I would rather be driven by a focus on physical capability and enjoyment over a focus on how my body looks.
13. I strongly want to find a way to enjoy exercise so I will stick to long term.
14. There is a good solution out there for me somewhere! I just need to find it, recognise it, and take action.
15. No matter how many cool and interesting exercises I learn I never seem to stick with exercise. I suspect there’s something missing from what I’ve tried so far.
16. I’m developing some skepticism of the fitness industry as a whole having observed that short-form videos (whilst often very informative) have little to no impact on my behaviour and do not deliver the “inspiration” and “results” they promise.
17. I understand using AI for fitness risks wrong information that can set me back. I prefer genuine human knowledge, provided in good faith, with the proper context and a real person I can ask if I get stuck or need help.
18. I’m eager to try a completely new approach to exercise and make a 30 minutes a day for 3-weeks commitment that fits in around my other responsibilities.
19. If I invest my time, effort, and money in a learning course I expect guaranteed results.
20. I’m aware online learning courses can be hit or miss... but I value learning in general, I like to learn by doing, and especially when it’s things I need or that interest me.
21. I am someone who can always trust my own effort because I am reliable and resolute when I set out to accomplish something.
22. I’m eager to gain skills to resolve “mental blocks” that are holding me back from regular exercise... and those types of skills are what I might use in other areas of my life too!
23. I know I should join a gym or sport but I'm uncertain if I will love it, hate it, or merely learn to tolerate it. My time and money are valuable, so ideally I would like to have reliable clarity about what it is right for me before I start making commitments.
If you counted 15 or more as true for you then this course was made for you. I've lived that situation too. It took me years to find and use the 17 distinct skills in this course. So much to learn. So much to unlearn. And endless conflicting information that I had to reconcile every time I consulted a new resource.
That's who this it's for: Anyone who wants to just GET the skills to develop an exercise programme you LOVE that is aligned with your values, self-narratives, capability needs, genuine enjoyment, and circumstances – all in just 30 minutes of decisive action a day, for 3 weeks. (I can't get it shorter than that – but you might!)
Are you are ready to join the two-thirds of adults worldwide who ARE getting the health and financial benefits of sufficient exercise?
Join Use It or Lose It: Your Most Capable Body. You will:
1. Systematically clear mental blockers, limiting beliefs, and self-narratives holding you back.
2. Design a programme based on the movements that make your unique body feel amazing.
3. Specify the physical capability that will keep you active, strong, and capable for a lifetime.
4. Have total confidence that every session fits in around your other priorities without clashes.
By taking the evaluation you already proved you’ve got what it takes to succeed. You're a person who:
1. Needs to transform their relationship with exercise.
2. Is willing to take decisive action.
And what about time? Think about where and when you give your full attention to learning new skills.
All you'll need is your device, pen, paper, and space to think. Daily 30 minute increments work well.
If it works, choose action. Choose transformation. Take this short course to build the healthy, happy relationship with exercise you deserve.
There are NO physical exercises you need to do as part of this course. You will choose the exercises your body enjoys or needs and include those in the programme you'll build. We are 100% focused on the internal, mental, and logistical skills needed to build (or rebuild) your relationship with exercise.
Build a curious, courageous mindset and an exercise programme uniquely your own. It puts you in a confident position of high certainty to continue learning and exploring, whether that be your own way, with a trainer, or as part of a team.
The price: $2,000 (USD)
PLUS if you're making this change with a friend, partner, or family please note that license-sharing IS allowed!
Take each lesson together. It works great that way and you'll only be paying one membership fee.
This is a deal you won't see anywhere else!
🔥🔥🔥 Get it while it's hot! 🔥🔥🔥
Make your decision and I'll see you on the inside.
Michael Pritchard
Use It or Lose It: Your Most Capable Body
P.S. I reply to every message so you’ll never have to worry about getting stuck. I'm always just a message or telephone call away. No AI chatbots here! This is a 100% human service.
I look forward to celebrating your success!
Michael Pritchard (Aotearoa, New Zealand)
© 2026 Use It or Lose It: Your Most Capable Body - All rights reserved - Email me here